Crimson Park Hotels - Recognized globally for its international standards of hospitality blended with local heritage, The crimson park hotels are designed on high value returns on every spent, we ensure effortless efficient services and amenities to make every visit a delightful experience. withstanding core values of NO TASK TOO HARD ,our team is always ready to deliver to guests expectations.
Challenge
To avoid over-targeting existing visitors.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
Weāve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaignās inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the clientās target. February 2013 saw post-click revenue ā (generated by both dynamic retargeting and the prospecting campaign) ā produce a Return on Investment (ROI) of 272%.
0.09% CTR
20% less CPA
272% ROI
From The Client
āThese guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.ā